Better Group Senior Living Management & Operations | North America

Raising the Standard of Senior Living, From the Ground Up

Better Group is your full-service partner for retirement home management and operations. Whether you're breaking ground on a new project or looking for a trusted operator to take over, we deliver excellence at every care level.

50+
Years Combined Experience
4
Care Levels Operated
A–Z
Full Operational Coverage
The Vineyards Residence, Kelowna BC
50+ Years Combined
Real Estate & Operations Experience
Who We Are

Purposeful Operations for Every Stage of Senior Living

Better Group is a Canadian-founded property management and operations firm with a singular focus: delivering exceptional senior living communities across North America. We believe that where someone lives in their later years profoundly shapes their quality of life, and we hold ourselves to a Better Standard to honour that.

From independent living and assisted living suites through long-term care and memory care, our team brings decades of combined expertise across real estate development, operations, finance, and senior care management. We don't just manage properties. We create communities.

  • All care levels under one expert operator
  • Full-cycle management: pre-opening through daily operations
  • Integrated accounting, finance, and regulatory compliance
  • Dedicated marketing and occupancy growth strategies
  • Transparent reporting and investor-aligned performance
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Our Leadership

The Founders Behind Better Group

Better Group was built on the belief that senior living deserves better: better operators, better accountability, and better outcomes for residents, families, and investors alike.

Kyle Simourd

Kyle Simourd

Co-Founder & CEO

Kyle leads Better Group's vision and growth strategy, bringing deep expertise in senior living operations, business development, and building high-performance teams across Canada.

Kyle Soutar

Kyle Soutar, CPA, CMA

Co-Founder & CFO

Kyle oversees all financial operations, accounting, and investor relations at Better Group. His background as a CPA, CMA ensures rigorous financial discipline and transparency across every asset under management.

What We Operate

Every Level of Senior Living, Expertly Managed

No matter the care level, Better Group brings consistent operational excellence. We manage communities across the entire senior living continuum, ensuring each resident receives precisely the care and environment they deserve.

Independent Living

Vibrant, resort-style communities for active seniors who value independence with the comfort of on-site amenities and social programming.

Assisted Living

Personalized support services for seniors who need daily assistance while maintaining dignity, choice, and a strong sense of community.

Long-Term Care

Comprehensive, 24-hour care for residents with complex health needs. We navigate regulatory requirements and deliver quality outcomes.

Memory Care

Purpose-built programming and environments for residents living with Alzheimer's and dementia, providing safety, stimulation, and compassionate support.

Who We Serve

Built for Owners, Developers & Investors

Whether you're breaking ground on a new retirement community, mid-construction, or ready to hand over the keys to an experienced operator, Better Group is your partner from concept to community.

Greenfield to Grand Opening: We're With You Every Step

You have land, capital, and a vision. We bring the expertise to turn it into a thriving senior living community. Better Group works with developers and investors who are entering the seniors housing space for the first time or expanding their portfolio.

Our team provides hands-on guidance through design, budget modelling, regulatory strategy, and pre-opening planning so your project opens on time, on budget, and positioned for strong occupancy.

Once you receive your occupancy permit, we take over completely, operating your residence with full accountability across every department.

Explore a Partnership
  • Greenfield Project AdvisorySite assessment, market feasibility, and care-level planning for new builds.
  • Design & Budget GuidanceOperational input into design decisions that impact care delivery and cost efficiency.
  • Pre-Opening ManagementStaffing, licensing, systems, and marketing. Everything needed before Day 1.
  • Full Operational TakeoverUpon occupancy permit, we run your home entirely, A to Z.

Operational Excellence for Established Properties

Already own or manage a retirement home and looking to bring in experienced leadership? Better Group steps in as your full-service operator, taking accountability for every aspect of your community's performance.

We stabilize occupancy, improve care quality, ensure financial transparency, and create the operational infrastructure needed for long-term success. Our model is built on alignment. When your property performs, we succeed together.

Discuss Your Property
  • Leadership & StaffingWe recruit, train, and retain the people who make great senior living possible.
  • Occupancy OptimizationProven marketing and sales strategies to fill suites and maintain high occupancy.
  • Financial ManagementFull accounting, reporting, and investor transparency built into every engagement.
  • Compliance & Quality AssuranceRegulatory adherence, accreditation support, and ongoing quality improvement.
Our Process | New Construction Projects

From Groundbreaking to Fully Operational

For greenfield and new construction projects, Better Group is involved from the earliest planning stages. Here is what that journey looks like with us as your partner.

1

Discovery & Feasibility

Site assessment, market analysis, care-level strategy, and investor alignment.

2

Design Input

Operational expertise embedded into architectural and interior design decisions.

3

Budget & Planning

Detailed operational budgets developed alongside the construction budget.

4

Construction Phase

Ongoing advisory support as your development team brings the building to life.

5

Pre-Opening

Licensing, staffing, policies, systems, and marketing, all in place before Day 1.

6

Occupancy Permit

The moment we receive the permit, Better Group assumes full operational responsibility.

7

Full Operations

We run your retirement home, A to Z, with complete accountability and transparency.

Our Process | Operational Assets

Taking Over an Existing Retirement Home

For retirement homes that are already operating and looking for a stronger management partner, our approach is built around continuity of care, minimal disruption, and measurable improvement from day one.

1

Initial Assessment

We evaluate your property's operations, financials, compliance standing, care quality, and staffing structure.

2

Transition Planning

A detailed handover roadmap is developed with your team to protect continuity of care and daily operations.

3

Leadership & Integration

We integrate our experience with your existing strengths, working collaboratively with your team to enhance systems while respecting your culture and foundation.

4

Systems Activation

Our operational, financial, compliance, and marketing systems are implemented across the property.

5

Occupancy Growth

Our proven occupancy strategy is activated to stabilize and grow your community's census.

6

Full Operations

Complete accountability for every department from day one, with transparent reporting to ownership.

What We Manage

Comprehensive Operations, Every Department

Once Better Group is your operator, nothing falls through the cracks. Our fully integrated model covers every operational function your retirement home requires, all under one team with one accountable standard.

Staffing & Human Resources

Full-cycle recruitment, onboarding, scheduling, and HR management for all care and support staff.

Accounting & Finance

Bookkeeping, financial reporting, budgeting, and investor-ready statements delivered with precision and transparency.

Marketing & Occupancy

Strategic marketing, community outreach, digital presence, and sales processes to drive and maintain occupancy.

Regulatory Compliance

Licensing renewals, ministry inspections, policy management, and proactive compliance monitoring across all care levels.

Care & Clinical Programs

Resident-centred care programs, wellness initiatives, and clinical oversight tailored to each level of care.

Facilities & Maintenance

Preventive maintenance, vendor management, capital planning, and an environment that feels like home, every day.

Dining & Hospitality

Nutritious, resident-preferred dining programs with attention to dietary needs, cultural preferences, and presentation.

Life Enrichment

Meaningful recreational and social programming that supports cognitive health, physical wellness, and resident joy.

Investor Reporting

Regular performance reporting, KPI dashboards, and clear communication to keep ownership and investors informed.

Our Portfolio

Communities We Are Proud to Call Ours

Better Group currently operates established retirement residences across Canada, with new developments underway. Each community reflects our commitment to quality care, warm environments, and operational excellence.

Assisted Living & Long-Term Care

The Vineyards Residence

Kelowna, British Columbia

A welcoming senior community in the heart of the Okanagan, offering warm accommodations, daily support services, and a vibrant community atmosphere.

In Development

The Vineyards Suites

Kelowna, British Columbia

A landmark new development in the heart of the Okanagan. Better Group is proud to be the operational partner for this purpose-built senior living community, coming soon.

Independent Living

Garden Villa Retirement Residences

Chesterville, Ontario

A cherished retirement home in Eastern Ontario providing personalized daily living assistance, meaningful programming, and a true sense of belonging.

Retirement Residence

Applefest Lodge

Brighton, Ontario

A warm and welcoming retirement residence offering a comfortable home environment with personalized care and engaging community programs.

Retirement Residence

Van Horne Manor Retirement Residence

Smiths Falls, Ontario

A gracious retirement community offering beautifully landscaped outdoor spaces, attentive care, and a true sense of home for every resident.

Track Record

Previous Involvement

Prior to founding Better Group, our leadership team was involved at a senior management and operational level with the following communities through their work with Sussex Retirement Living. This experience forms the foundation of the expertise we bring to every engagement today.

Memory Care

Orchard View by the Mississippi

Almonte, Ontario

Memory Care

Surprise Memory Care

Surprise, Arizona

Memory Care

Nanaimo Memory Care

Nanaimo, British Columbia

Memory Care

Summerland Memory Care

Summerland, Nevada

Retirement Residence

Stonemont By the Shore

Bridgewater, Nova Scotia

Retirement Residence

Stonemont On The Park

Ottawa, Ontario

Ready to Get Started?

Let's Build Something Great Together

Whether you're at the idea stage or ready to hand over operations, Better Group is the partner that takes your senior living investment seriously, and personally.

Get in Touch

Start the Conversation

Whether you're a developer, investor, or current owner looking for a better operator, we'd love to hear about your project. Tell us where you are in the process and we'll take it from there.

Email Us Use the form to reach our team directly.
Serving Canada & North America

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